SEO

Found for what you sell.

Technical fixes, page structure and content so search engines and AI answers find what you sell. We start with what Search Console says, not with a keyword list.

Start a project See the work
indexed pages after the fixes
2,444 → 12,447
URLs kept through a redesign
282

[01] What you get

What gets fixed.

Search Console audit
Why pages are not indexed, grouped into problems with the site and problems with the content.
Indexing fixes
Redirect chains, duplicate copies, missing canonicals and pages that should return a 404.
Redesigns without losses
Every URL, title and heading carried over or redirected on purpose.
Structured data
Organisation, product, FAQ and breadcrumb data that search engines read.
Content and images
Pages that answer what buyers search for, with descriptive file names and alt text.
Ready for AI search
llms.txt, clean headings and crawlable pages, so AI answers can cite you.

[02] Recent work

What we built and what changed.

Clients we have permission to name are named. The rest are described by what they do, with the real figures.

Client · A chemicals supplier with 13,639 products

From 8,282 unindexed pages to a site Google can read

Search Console showed 8,282 of the site’s known pages as not indexed. We traced it to the site itself: internal links that redirected, a www copy of every page with no canonical, two leftover test pages that every product linked to, and a homepage served for every missing address.

We fixed all four and checked them on the live site. After the fixes, indexed pages climbed from about 2,400 to over 12,000 in three weeks.

  • 978 redirecting links fixed
  • 719 duplicate pages given canonicals
  • A real 404 instead of the homepage
  • Indexed pages up about five times in three weeks
Indexed pages after the fixesPages Google reported as indexed, over three weeks.
  • When the fixes went live2,444
  • Part-way6,424
  • Three weeks later12,447

Dmsons Metal

A redesign that kept its rankings

The Dmsons redesign kept all 282 addresses, titles, descriptions and headings exactly as they were, so the rankings came across with the site. We added the structured data and social tags the old site was missing, and rewrote alt text for the 305 of 308 images that had none worth reading.

  • 282 URLs, titles and headings unchanged
  • Structured data and social tags added
  • Alt text rewritten for 305 images

[03] How it works

How a project runs.

  1. 01

    Read Search Console

    Which pages are in, which are out and the reason given for each.

  2. 02

    Fix the site first

    Redirects, duplicates, canonicals and error pages, checked on the live site.

  3. 03

    Then the content

    Thin or duplicate pages rewritten or merged, starting with the ones that matter.

  4. 04

    Watch it move

    Indexing and clicks checked every week until the numbers settle.

[04] Also from the shop

The rest of the workshop.

Contact

Tell us about the project.

A line on where things are now is enough. We will reply with what we would do first.

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